2009
Why Marketers Should Use PURLs
Jason Hornik, Senior Director of Marketing, explains how companies can benefit from the relevant and timely content of personalized URLs. Published on eMarketingandCommerce.com.
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Six Recession-Proof Pointers for Online Marketers
Jeff Haggin, CEO, details how businesses can work through the downturn with intelligent online marketing. Published on eMarketingandCommerce.com.
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Five Green Ways to Grow Your Marketing in 2009
Mark Swedlund, Senior Vice President and Partner, explains how being eco-friendly means more than just paying lip service to recycling.
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Appearance Matters
In an article published in Club Solutions Magazine, Steve Freedman, President of Getmembers.com, is interviewed on the importance of marketing in the health club industry.
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Multichannel: PURLs of Wisdom
In an interview published on Target Marketing, Lanya Zambrano, Vice President, discusses her experience in creating and rolling out personalized URLs (PURLs).
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2008
Turn Passive Website Visitors Into Active Consumers
User-generated content, eCatalogs, PURLs, and more take center stage in this article written by CEO Jeff Haggin. Published on Electronic Retailer Blog.
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No Need to Sacrifice Brand for Sales
Jeff Haggin, CEO, contends that businesses have the right to demand that their marketing communications deliver both a strong brand presence and measurable sales results. Published on DMNews.
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One Step Beyond: Behavioral Targeting
In an article published on Target Marketing, Dianne Admire, Strategic Planning Director, discusses how behavioral data is playing an increasingly important role in market segmentation strategies.
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Defining the Value of Qualitative Research
In an article published on MediaPost, Dianne Admire, Strategic Planning Director, explains how concrete behavioral data will always trump attitudinal data.
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Your Customers are Not in Total Control
Jeff Haggin, CEO, contends that you can inspire consumers to interact with your brand — your marketing just needs to work harder and smarter. Published on ChiefMarketer.com.
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Data Analysis Needs a Human Touch
In an article published on MultichannelMerchant.com, Ellen Sato, Vice President of Analytic Services, describes how human intervention is still needed in the highly automated world of database sciences.
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Making Your Website Sing
In an article published on eMarketingandCommerce.com, Jeff Haggin, CEO, highlights several strategic ways for marketers to make their websites more engaging.
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Drive Web Traffic with Catalogs
Jeff Haggin, CEO, details how provocative online drivers in catalogs are key to customer engagement. Published on MultichannelMerchant.com.
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Bare Necessities Goes Direct
Bare Necessities is profiled in Women's Wear Daily for launching their first catalog, which was produced by Haggin Marketing.
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Trigger Happy
Jeff Haggin, CEO, is interviewed on the power of increasing relevancy with trigger-based marketing in an article published in Inside Direct Mail.
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Whatever Happened to Precise DM Measurement?
Mark Swedlund, Senior Vice President and Partner, addresses the challenges — and importance — of accurate metrics in a multichannel world. Published in Catalog Success.
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2007
Catalogs and Websites Make Good Dance Partners
Jeff Haggin, CEO, discusses the essential, symbolic relationship of catalogs and online channels in today's fast-paced marketplace.
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2006
BrandActional Advertising: Building Brands by Driving Sales
Read about the philosophical stance behind CEO Jeff Haggin's business model of analytics + creative.
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Putting it in Perspective
Jeff Haggin, CEO, is interviewed on the state of the catalog and multichannel marketing industry.
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Experiential Marketing 101
Jeff Haggin, CEO, explains the basics of experiential — or emotional — marketing.
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Tell Me a Great Story
Mike Wychocki, Executive Vice President, explains the importance of storytelling in the consumer-marketing proposition.
Download PDF (PDF 114k)