TasteBook
Client
TasteBook, a Berkeley-based eCommerce company partners with top chefs, cookbook authors, and quality culinary websites to revolutionize the way people collect, organize, and share their favorite recipes by creating personal, customizable “TasteBooks”
Challenge
Give new company a face for the future
TasteBook was interested in using new technologies to create a site architecture that clearly presented a broad spectrum of information while maintaining a streamlined process flow to allow both seasoned ‘TasteBook-ers’ and first-time users alike to easily navigate the content without getting bogged down by page after page of form fields to complete. SolutionSet was asked to design site look and feel to reflect company's promise of quality, simplicity, and tastefulness while establishing a dynamic and intuitive site architecture, allowing for a seamless user experience for aggregating, creating, sharing, and purchasing TasteBooks.
Solution
Architect visual language, providing foundation for vast information and collaboration tools
The SolutionSet User Experience and Creative teams collaborated with the TasteBook team to both erect a site architecture that would support the dynamic flash elements throughout the site as well as visually communicate the fresh, hip, and tasteful qualities that are the essence of what TasteBook is about. By utilizing clean, crisp imagery and an open layout, SolutionSet helped create a unique, well-defined user experience and visual language for the site.The end result: A visually beautiful and functionally dynamic E-Commerce portal that seamlessly ties together the TasteBook process and product into a succinct, tasteful experience that is revolutionizing the way gastronomists view cookbooks.
Visit www.tastebook.com