SolutionSet serves many marketers that have varying penetrations of retail presence in the marketplace. Some clients have only a few stores. Others have hundreds of locations. In each case, we deploy ZIP + 4 radius-powered selection capabilities to identify distance to your store.

targeting promotions within store markets

Our utilization of ZIP + 4 level data as compared with industry standard ZIP level provides a more accurate association and correspondingly better targeting. SolutionSet can also utilize additional purchase or activity information to further supplement store targeting. Examples include defining a preferred store for college students or the outlet store frequented during vacations.

utilizing prospect pools to drive retail traffic

SolutionSet can utilize third-party compiled data to provide prospects to retail stores. With these capabilities, we can assist you in identifying the appropriate prospects as well as performing all of the subsequent list-processing activities. In addition, we can develop statistical models to enable more advanced prospect selection capabilities. Variables may include distance to closest store, corporate dollars per household, household density, ethnicity, percentage of movers, and education level to optimize in-trade and out-of-trade selection capabilities.

providing data to store locations

SolutionSet can provide various data elements from a hosted marketing database to client POS systems. Data including model scores, promotion history, and aggregation such as RFM can be utilized at POS or the call center for operational efficiencies as well as to power cross-sell and up-sell opportunities.

retail store matchback solutions

We routinely provide matchback services for clients with retail channels using our I-Dentify™ process. We implement channel-specific rules for the order allocation process, which gives you greater control over the logic. This process depends on some data collection at the POS level, typically through phone number collection with a reverse lookup overlay or through the use of loyalty programs such as membership or proprietary credit cards. In addition, SolutionSet can leverage I-Quality™ Plus to provide reverse-append services to round out your POS-collected data.

Even without POS-level customer identification, we still provide campaign analysis to approximate the impact of direct promotions by comparing store sales with customers’ promotion activity and trade area analysis.