In order to provide the most accurate and advanced marketing services possible, integrated, cross-channel capabilities are required. SolutionSet provides email send services and web analytic compilation as part of a holistic marketing services platform.
email services
Marketers must navigate a battlefield of ISP relationships, CAN-SPAM regulations, browser rending, unsubscription requests, and content management challenges. On top of all this, the economy has lessened demand and created more pressure to maximize marketing expenditures. Utilization of our platform will allow marketers to evaluate mail versus email decisions across various contact segments. Our platform provides leading-edge functionality with superior deliverability services.
web analytics
SolutionSet provides an ability to incorporate analytic click data captured by various web analytic firms. We leverage our proprietary PIN systems to link various key web activities to the customer level. These activities include site visits, abandoned carts, search terms, purchase activities, and more. Our platform allows for these data elements to be utilized on both online as well as offline communications.