At the core of all marketing programs are individual customers and their respective buying behaviors. SolutionSet helps businesses build smarter databases, enabling robust test designs, powerful measuring, and actionable reporting.
database management
SolutionSet offers a full suite of database-related services ranging from simple customer or flat file management to fully relational database management. All of our database solutions include the ability to view customers at the account number, individual, and household level. This allows us to ensure our database is in sync with your order-entry system.
We’ve deployed an array of marketing databases, each with unique complexities not necessarily related to the size of the database. Some of our clients have fewer than 500,000 names and a single order-entry source. Others are multichannel marketers with tens of millions of customers and very complex web, email, and transaction file inputs.
managed reporting
We provide analyses specifically designed for managing your constellation of marketing efforts, including the effectiveness of contact strategies and audience segmentation as well as the profitability and long-term value of individuals and households.
Quality control reports are generated during each stage of the data interrogation process, reviewed internally by our account management team, and then forwarded to you for final signoff. This process has a proven success record for delivering database services on time, every time.
ad hoc access
SmartFOCUS™ is a third-party-provided analysis environment designed specifically for direct marketers. The application delivers ad hoc analysis, reporting, segmentation, and data mining capabilities in an easy-to-use interface with very rapid response. This application allows for direct access to the database and provides a rich environment in which to analyze and develop a view of your corporate marketing data held in the database.