Scientific Learning
SolutionSet transformed our web-site into a key business strategy - wowing our prospects within an exciting story, outsmarting our competitors with our accelerated time to market and energizing the entire organization around our singular, powerful, engaging message. Thanks SolutionSet for taking us to the next level!
— Jessica Lindl, Vice President, Marketing
Client
Scientific Learning, an education-based software company, utilizes more than 30 years of neuroscience to develop language and reading skills to improve comprehension for a wide range of students.
Challenge
Redesign site to reflect updated brand and product positioning
Scientific Learning approached SolutionSet to help create an updated, streamlined version of their site. With the recent evolution of their brand, as well as their new marketing strategy, Scientific Learning's need to have their web presence reflect this new approach was all too obvious. They were not only looking to refresh the look of the site, but also address their content management system which had, over time, become more rigid than what their current and future internet goals required.
Solution
Website redesign and new Content Management System Integration
Along with the visual redesign and strategic brand messaging, SolutionSet redeveloped the entire site architecture to create a streamlined user experience to allow specific elements to be found easily in the very content-dense website. Incorporating the XML-driven Flash homepage has given Scientific Learning a very accessible platform to drive users to various areas within the site while still presenting a very polished overall look to the site. SolutionSet's technical team implemented a new content management system that allows for both greater scalability and flexibility to grow with Scientific Learning as their future requirements grow. The final product: a robust yet streamlined website that effectively conveys Scientific Learning's new brand platform as well as a flexible backend that will allow the site to maintain new content as its needs grow.
Technology Used
_PHP
_JavaScript
_XML
_Flash
_dHTML
_CSS
_Customized Multi-Platform CrownPeak CMS/ASP
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