Peninsula Open Space Trust (POST)
Client
Peninsula Open Space Trust (POST) acts to protect one of our most precious and threatened natural resources: the spectacular lands of the San Francisco Peninsula. Using funds from private donors, POST purchases critical open spaces as opportunities arise, saving 60,000 acres of land in San Mateo, Santa Clara, and Santa Cruz counties since 1977.
Challenge
Create integrated marketing materials to promote the Mindego Hill land acquisition
POST needed an HTML email and a printed postcard designed to alert existing and potential donors of the new Mindego Hill land acquisition. Additionally, POST wanted a stand-alone printed brochure on the Mindego Hill lands to educate donors on the land acquisition which would be included with the Annual Report.
Solution
Provide an integrated set of branded marketing tools
SolutionSet created an integrated set of communications tools based on the look and feel of the Mindego campaign site. SolutionSet responded to POST's email needs by designing and producing two versions of the HTML email, as well as assisted in setting up the email campaign with Vertical Response. SolutionSet further designed three versions of a two-sided, oversized postcard, one of which POST chose to send on to a printer and sent out to new and existing donors. SolutionSet then began to design a 20-24 page brochure using both the illustrations and the photography around the GoMindego.org website.
Technology Used
_HTML