-
EFI (Electronics for Imaging, Inc.) is the market leader in printing technology. The company provides products, services, and support to handle all businesses' printing needs.
the challenge
Previously, EFI's website was very textually based. Many agreed that it was hard to navigate. As a print company, it was crucial that the EFI website showcase more of the color that makes their products so popular. EFI asked SolutionSet to visually refresh their page templates — without redesigning their entire layout — to provide a more colorful and user-friendly experience while highlighting strategic marketing messaging.
the solution
The SolutionSet development team carefully examined the structure of EFI's existing templates and worked closely with the designers to refresh key visual elements, the main focus being an interactive Flash banner for the homepage showcasing EFI's product families. Navigation treatment, page background gradients, and new header treatments were also implemented.
the result
The site launched on time and on budget, and the sales team had access to the latest information. Also, the entire company is thinking on documentation and content was reoriented around the portal.
Visit www.efi.com