Palo Alto Black and White Ball
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— Todd Walsh, TiVo
Client
The Palo Alto Black and White Ball is a themed formal evening event put on by the Palo Alto Recreation Foundation every two years. The Palo Alto Black and White Ball celebrates corporate and community sponsorship in the mission to improve and promote the social, cultural, and recreational needs of the residents of the City of Palo Alto and neighboring communities.
Challenge
Create a new theme for the 2008 ball along with a brand refresh for both on and offline marketing materials
Expanding the Ball’s attraction to a young audience with a fresh theme while increasing ticket sales and sponsorship donations online were challenges brought forth by the committee. SolutionSet was asked to develop a system to generate sponsorship and ticket sales, and to communicate online invitations, RSVP notices, event reminders, and email communication. A main goal is to attract 1,500 event attendees this year.
Solution
Provide unified brand experience across the website and print marketing collateral to increase awareness
SolutionSet collaborated with the committee to establish a sophisticated, yet dynamic spin on the event theme: “Plaid to be Here”. SolutionSet enhanced the marketability and overall brand experience of the 2008 Ball by extending the theme across various platforms including website design and print marketing collateral. In addition, SolutionSet implemented improved online capability to purchase tickets and to donate sponsorship in order to streamline the committee’s goal to reach 1,500 attendees for this year’s Ball. The end result: an attractive informational website, unified message to support the Palo Alto community, and motivation to buy tickets and attend the Ball.
Results
Increased sponsorship and broadened knowledge about the upcoming event.
Technology Used
_CSS
_PHP
_e-commerce/PayPal
URL
Visit www.thepaloaltoblackandwhiteball.org