SolutionSet Creative Directors Take "Best of Show" in User-Generated Ad Competition
San Francisco, CA - April 26, 2007 - The Bay Area Interactive Group and the Academy of Art University today announced the winners of the second annual User Generated Ad Show, which coincided with BIG's annual Ad-Tech SF party. SolutionSet creative directors Christian Seichrist and Jay Ferracane were among the winners, taking home top prize for "Best in Show."
Contestants were invited to submit video advertisements for a prescribed list of brand assignments (Zune, Washington Mutual Free Checking, Flip, Clorox Toilet Wand, or Fresh Step cat litter) or in the "open" category for any brand. Submissions were judged by BIG member agencies which include: Agency.com, AKQA, Avenue A/Razorfish, Bleu Marketing Solutions, Carat Fusion, Freestyle Interactive, Kadium, McCann WorldGroup, Mediasmith, OMD, Organic, PHD, Tiburon Media, and Tribal DDB.
Seichrist and Ferracane's winning ad for Fresh Step humorously depicts an all-American family pleasantly enjoying dinner thanks to the effectiveness of the kitty litter product. View the ad online at http://www.sfbig.com/node/174.
About BIG:
BIG (Bay Area Interactive Group) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking, and association events. Find out more at www.sfbig.com.
About SolutionSet:
SolutionSet is an agency that combines user-centered creative and leading-edge technology to deliver the next new thinking in web development, digital marketing, and brand experience. See them in Palo Alto, San Francisco, or at www.solutionset.com.
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