Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results
eBook for CPG Marketers with tips on Digital Marketing, Mobile Marketing, Gamification, Geo-Targeting, Mobile Coupons, Customer Experience Apps and More
Consumer Packaged Goods (CPG) companies have traditionally been slow to adopt digital marketing technologies. For years that was just fine because CPG brands didn't have much of a direct-to-consumer relationship. Technology has evolved to change that and now CPG marketers are working to catch up and capture the attention of digital consumers.
This new eBook by SolutionSet CEO Tim Ross pulls together practical advice and examples from some of the top thinkers in both digital marketing and CPG marketing to help CPG marketers see where they might use various technologies and digital strategies to their best advantage.
Amazon provides downloads for multiple devices. Click on the links below for instructions:iPhone and iPad