The California Lottery, one of the 10 largest lotteries in the U.S., is a state-run organization that generates over $1 Billion in supplemental funding annually for California schools.
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Over time, the California Lottery web properties had grown to encompass many different websites that were managed by different teams using various technologies. SolutionSet partnered with the Lottery to transform their website from an information-based experience to a new player-centric entertainment destination. Ultimately, the Lottery wanted to increase the overall supplemental contribution to California’s public schools by improving brand image and engagement, efficiency, and sales.
To improve the Lottery's overall online presence, SolutionSet integrated a holistic range of services including strategy, user experience, content, visual design, technical and hosting architecture, and software implementation.
We designed a stunning visual interface that improved and unified the branding of the site and a clear, intuitive site navigation. To build an information-rich and fun user experience, videos of draws and winner stories, social link sharing, user-oriented FAQs, and accurate aggregated gaming information were integrated into the new site.
SolutionSet equipped the Lottery with a robust new integrated website and the tools—CMS training and a visual and content style guide—to ensure easy and timely content changes.
The website runs on the ASP.NET platform, integrated with the Sitecore CMS, plus a sophisticated custom data management and caching system to ensure accuracy, integrity, and timeliness of game data. The website is also integrated with Web Services to enable single sign on, account management, and data capture.
Just one month after launching, the new California Lottery website experienced the largest lottery jackpot in North American history: the $640,000,000 MEGA Millions® jackpot in March 2012. On that single draw date the Lottery supported more than 12 million jackpot enthusiasts visiting the site in search of information and winning numbers—quite an impressive win.