Good user experience enables people to use digital products easily. Great user experience makes them feel like they’ve been using them their whole lives.
personas, use cases and task flows
We begin every digital project with the creation of user personas, use cases, and task flows. With user personas, we synthesize demographic and pychographic information to determine user motivations. Use cases and task flows allow us to outline common interactions so we can document the technical requirements for the experience and produce actionable insights for the creative team.
information design and site architecture
Bombarding users with information is more likely to confuse than educate them. We understand the best practices around providing users with varying levels of information and easy paths for finding specific content quickly. And through user research, and our extensive experience and knowledge of trends in how people use digital products, we deliver information design that is truly best of breed.
You can’t effectively build a house without blueprints, and the same is true with wireframes and digital products. Wireframes provide a schematic diagram of the environment so we can understand at a granular level the content and functionality of the experience. And after building hundreds of websites, mobile sites and apps, we don’t just do wireframes – we excel at them.
product ui design
Software as a service is evolving and we understand the unique needs of start-up and existing companies developing new web and mobile apps. We have in-depth knowledge of not only the core functionality of these products, but also the enrollment cycle that is key to membership and how exceptional front-end design can enhance user engagement and ultimately grow your business.
User testing is one of the best ways to optimize the user experience design of a website. User testing can validate aspects of the interaction and help illuminate areas that need to be improved. We have years of experience facilitating user testing both online and in person, using wireframes, HTML or a finished site, and can help interpret the results so that you understand the key takeaways.
Rapid prototyping enables you to test interactions on new sites before completing the build. Through a high fidelity, semi-functional site, you’re able to verify the success of the experience provided, learn lessons early and avoid pitfalls. We are highly experienced in developing the UI and translating the HTML and backend support for this type of testing.