Anyone can get lucky, but our unique blend of brand, business and digital strategy ensures our solutions produce solid results and sustainable success.
Brands talk at consumers in advertising, but they engage online. Our strategists understand this difference. Taking your business goals and entire marketing plan into account, our brand strategists help articulate and manage the expression of your brand through visuals and content across various media to maximize the consumer impact at every interaction.
audience insights and segmentation
You can’t effectively engage your consumers if you don’t know who they are or what they want. We approach audience research through a multi-disciplined lens, which enables us to recognize key insights and behaviors. These learnings provide our UX and creative teams with the strategic guidance needed to create consumer-relevant experiences.
competitive research and analysis
Our competitive research is comprehensive. We analyze the information architecture, visual design, content and user experience of not only your direct competitors’ digital properties, but also those of other companies with similar functions, audiences and business goals. Coupling this research with best of breed examples from various industries and our knowledge of best practices, we produce actionable insights that can be leveraged by your company.
digital strategic planning
Websites, microsites, social media, mobile — these aren’t buzz words anymore. Digital assets and media are powerful marketing tools that help businesses improve brand image, lower costs and drive sales. And we know how to make digital work for you. Our digital strategists coordinate holistic solutions for online and offline programs that achieve your business goals and integrate into your current systems.
team sizing and makeup strategy
All of our projects have two goals: to obtain success as defined by the situation and to enable you, our client, to self-sustain that success. After completing a project, we collaborate with you to determine how many team members you need to maintain digital assets, help train your people to use the necessary systems and work with you to develop a plan for future maintenance, even if it doesn’t involve us.