Electronics for Imaging, Inc. (EFI) Redesign
Client
EFI™ Electronics for Imaging is the market leader in printing technology. The company provides products, services and support to handle all businesses' printing needs.
Challenge
Provide a visual refresh of the EFI website
Previously EFI's website was very textually based. Many agreed that it was hard to navigate. As a print company, it was crucial that the EFI website showcase more of the color that makes their products so popular. EFI asked SolutionSet to visually refresh their page templates—without redesigning their entire layout—to provide a more colorful and user-friendly experience while highlighting strategic marketing messaging.
Solution
SolutionSet refreshed 'just enough'
The SolutionSet development team carefully examined the structure of EFI's existing templates and worked closely with the designers to refresh key visual elements, the main focus being an interactive flash banner for the homepage showcasing EFI's product families. Navigation treatment, page background gradients and new header treatments.
Results
Site launched on time and on budget
Sales team had access to latest information
Entire company thinking on documentation and content re-oriented around the portal
Technology Used
_ASP
_CSS
_ActionScript
_JavaScript
Visit www.efi.com