news

9/14/2011

The Metropolitan Museum of Art Chooses SolutionSet for Direct Marketing Database, Data Analytics and Contact Management Development

Agency to Provide Direct Marketing Services for World Renowned Museum

SAN FRANCISCO, May 10, 2011 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company nationwide, today announced it has been selected by the merchandising operation of The Metropolitan Museum of Art to be its direct-to-consumer marketing partner. SolutionSet will provide The Met Store with direct mail marketing, a new marketing database and campaign analytics to enhance its current contact management strategy.

"We are thrilled to be partnering with The Met Store as it continues to expand its footprint and enhance its multichannel experience with its customers, members and supporters," said Jack Sturn, President of Data Management for SolutionSet. "The Metropolitan Museum of Art Store is known for its commitment to its retail customers and has a history of seeking a broader understanding of how it can communicate more effectively with them. We look forward to helping them build their multi-channel contact strategy and contact management systems to accomplish this."

Read More at PR Newswire

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, American Express, AT&T, Dell, eBay, Gold's Gym, TXU Energy, Office Depot and Stanford University. For more information, visit: www.solutionset.com.

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Ashley Stewart Powell Communications 212-966-6586

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