news

9/14/2011

SolutionSet Launches Relationship Marketing Group

Industry Veteran Mark Yesayian Joins as President of Relationship Marketing Group

SAN FRANCISCO, Aug. 1, 2011 /PRNewswire/ -- SolutionSet, the second largest independent digital, data, direct and local marketing services company in the U.S., today announced the launch of its Relationship Marketing Group, which will be helmed by Mark Yesayian, who joins the agency as president of relationship marketing, effective immediately. Based in SolutionSet's Mill Valley, Calif., office, he reports directly to SolutionSet President and CEO Zain Raj.

The Relationship Marketing Group builds upon the agency's deep direct marketing heritage, expanding this offering to create actionable brand ideas that build customer loyalty for SolutionSet clients. The move comes as SolutionSet more closely aligns the core practices of all five groups – relationship, digital, data, retail and local marketing services – under a newly appointed leadership team that includes Yesayian, ECD Guy Bommarito, Data Group President Jack Sturn, Local Group President Steve Freedman and Digital Group President Tim Ross, to create a more comprehensive set of solutions designed to help clients drive brand action in today's marketplace.

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SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, American Express, AT&T, Dell, eBay, Gold's Gym, TXU Energy, Office Depot and Stanford University. For more information, visit: www.solutionset.com.

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Ashley Stewart Powell Communications 212-966-6586

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