Contestants were invited to submit video advertisements for a prescribed list of brand assignments (Zune, Washington Mutual Free Checking, Flip, Clorox Toilet Wand, or Fresh Step cat litter) or in the "open" category for any brand. Submissions were judged by BIG member agencies which include: Agency.com, AKQA, Avenue A/Razorfish, Bleu Marketing Solutions, Carat Fusion, Freestyle Interactive, Kadium, McCann WorldGroup, Mediasmith, OMD, Organic, PHD, Tiburon Media, and Tribal DDB.
Seichrist and Ferracane's winning ad for Fresh Step humorously depicts an all-American family pleasantly enjoying dinner thanks to the effectiveness of the kitty litter product. View the ad online at http://www.sfbig.com/node/174.
About BIG
BIG (Bay Area Interactive Group) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking, and association events. Find out more at www.sfbig.com.
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today's CMO with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services, designed to drive profitable transactions in the marketplace. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, Cisco, Dell, Discover, eBay, Gold's Gym, Nielsen, Office Depot and RadioShack. For more information, visit: www.solutionsetmediawhizpartnership.com.
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