"We are very proud of what SolutionSet has accomplished," said Alex Kaplinsky, Founder and CEO of SolutionSet. "We continue to see tremendous growth and profitability in our core business and are aggressively expanding our resources and capabilities to better serve clients. We are excited to partner with Fog City Capital to help us scale our growth both organically and inorganically into new services and geographies, particularly given their domain expertise and networks in the technology and marketing industries."
Adit Abhyankar, a Partner at Fog City Capital, said, "Fog City is thrilled to be partnering with Alex Kaplinsky and the outstanding team at SolutionSet. SolutionSet is perfectly placed to capitalize on two strong growth drivers: the continued movement of traditional marketing to the interactive channel and the emergence of Rich Internet Application development as a way to transform user-engagement on the web. Given the team's stellar track record, deep talent bench and marquee client roster, SolutionSet is uniquely positioned to provide thought and execution leadership to its clients as they develop their businesses online."
About Fog City Capital
Fog City Capital, LLC is a private equity firm that partners with existing management to grow middle-market business services and software firms into industry leaders. Their team of professionals and advisors combine hands-on entrepreneurial skills with extensive backgrounds in managing global services and software companies. They focus on equity investments primarily through management buyouts, recapitalizations and growth financings to companies with revenues between $10 million - $100 million.
For more information, visit www.fogcitycapital.com.
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today's CMO with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services, designed to drive profitable transactions in the marketplace. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, Cisco, Dell, Discover, eBay, Gold's Gym, Nielsen, Office Depot and RadioShack. For more information, visit: www.solutionsetmediawhizpartnership.com.
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