This first-ever Release Series model for the xD urban five-door subcompact, a limited edition of 2,000 numbered units, features unique "Hot Lava" exterior paint and special accessories, including a DAMD body kit and color-keyed rear spoiler, only to be found on this model.
In keeping with the Hot Lava color and Scion's campaign theme, "Get It While It's Hot," SolutionSet has produced an immersive online experience, setting the xD in the foreground of a geothermal urban landscape in which a volcanic eruption engulfs a stock xD in molten lava, revealing the xD Release Series 1.0 in a melt-away. Explosive manhole covers reveal windows in which users can zoom in and explore the finer details of this xD's unique standard features. A hidden mechanism also allows persistent visitors to create explosions at will.
"This first limited edition of the Scion xD will fire the imaginations of Scion enthusiasts with its unique styling." said Adrian Si, Scion interactive marketing manager.
"This was a fantastic project to showcase our creative talents," said SolutionSet CEO Kurt Garbe. "Scion deeply understands that its brand is in the hands and hearts of its consumers. This project showcases in a very real sense that community drives technology, and technology shapes brands."
The xD Release Series 1.0 microsite can be experienced at www.scion.com/rsxd.
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com.
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today's CMO with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services, designed to drive profitable transactions in the marketplace. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, Cisco, Dell, Discover, eBay, Gold's Gym, Nielsen, Office Depot and RadioShack. For more information, visit: www.solutionsetmediawhizpartnership.com.
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