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SAN FRANCISCO and ALBANY, N.Y., April 5, 2011 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., today announced the launch of 4Cite (www.4Cite.com) a comprehensive new solution that brings profitable and sustainable customer acquisition to marketers. 4Cite will combine the acquisition power of direct mail with the cost efficiency of e-mail marketing to engage target audiences and curb the rising costs associated with printing and postal services. The Potpourri Group of Chelmsford, Massachusetts, is the first brand to sign on to utilize the 4Cite suite of products and services.

"4Cite enables marketers to maximize ROI by increasing brand awareness and attracting new customers with affordable, measurable solutions," said 4Cite CEO Bob Gaito. "As a SolutionSet affiliate, we're partnering with industry leaders like The Potpourri Group to move the needle with an innovative offering that combines online and offline targeting to acquire the right customers and drive transactions in the marketplace. Now marketers can successfully prospect new customers with the same efficiency as retaining loyal ones."

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SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, American Express, AT&T, Dell, eBay, Gold's Gym, TXU Energy, Office Depot and Stanford University. For more information, visit: www.solutionset.com.

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