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The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.

This comes to mind because on Aug. 1 I spoke with Mark Yesayian, who recently joined SolutionSet, a digital, data, direct and local marketing services company, as president of its (wait for it) newly launched division: the relationship marketing group. Yesayian said the group will allow SolutionSet to bring together its direct mail and catalog capabilities with “deepening capabilities in analytics, CRM, automation and account planning as well.”

Read More at Direct Marketing News

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, American Express, AT&T, Dell, eBay, Gold's Gym, TXU Energy, Office Depot and Stanford University. For more information, visit: www.solutionset.com.

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