This roster of new clients includes Gerber Life Insurance Company, Bassett Furniture, SC Direct, The Territory Ahead, Vermont Teddy Bear and Vermont Country Store.
Marketers cite several stand-out advantages to managing their data through I-Centrix:
The I-Value Reporting Suite™ is a data analysis toolkit that identifies new customer lifetime value (LTV) by marketing channel and by source for the direct channel, reactivated customer LTV by channel, profitability by customer segment, and a host of other concise reports in merchandise, lifecycle/retention, customer counts, store sales, and average order values.
I-Dentify™ is a state-of-the-art promotional match-back technology that lets marketers solve a longtime challenge: accurately attributing retail sales to the proper marketing activity. As today's multi-channel world makes this task even more daunting, IDentify™ gives today's retail marketers the insight they need to properly allocate their marketing spending, clarify marketing reporting issues and take advantage of sophisticated tools to manage complex multi-channel contact strategies.
Marketers also value I-Centrix for its consultative approach to relationship management. Comprised of seasoned veterans, the I-Centrix staff understands the value of customer service and has the experience necessary to serve as an extension of its clients’ marketing teams, helping to offer cutting-edge solutions to evolving marketing issues.
"I-Centrix has taken us from a basic merge-purge operation to really understanding what's on our housefile," said Peter J. Mendelson, senior vice president, direct marketing at Gerber Life Insurance Company. "Using models built by the I-Centrix analytics team, we were able to devise a strategy to zero in on our most profitable prospects, creating a major - and extremely cost-effective -- driver for our success in 2008."
About I-Centrix
I-Centrix services catalog and retail marketers with data processing technology designed specifically to support today's multichannel environment, with capabilities that have attracted the attention of some of the nation's largest multichannel marketers, including Coldwater Creek, Cornerstone Brands and Orvis. A business unit of Haggin Marketing, visit www.I-Centrix.com
About Haggin Marketing
Haggin Marketing provides strategic marketing planning, creative production, media and distribution, and analytics services in a multichannel environment for clients including Adidas, American Express, AT&T, Dell, eBay, FTD, Sunglass Hut International, and more. Haggin Marketing offers sophisticated data management and processing services through its business unit, I-Centrix, and advanced, trigger-based direct marketing solutions through Getmembers.com. The company has over 320 employees in offices nationwide. Visit: http://www.hagginmarketing.com
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