"We're thrilled to be engaged with EMPLOYERS to bring them a strategic integrated behavioral marketing program," said Zain Raj, president and COO of SolutionSet. "EMPLOYERS is a leader in providing America's small businesses with cost-effective worker's compensation insurance, and their offering stands apart in the nationwide insurance marketplace."
SolutionSet will oversee all of the company's integrated direct marketing efforts nationally, including strategy, creative, production and analytics. A comprehensive direct marketing initiative for EMPLOYERS began rolling out in November.
"SolutionSet really stood apart, bringing us fresh and strategic thinking that perfectly aligns with our direct marketing needs," said Ty Vukelich, vice president, corporate marketing at EMPLOYERS. "We see them as a smart business and marketing agency that will innovate our marketing and give us more opportunities to engage Main Street businesses."
About Employers Holdings, Inc.
Employers Holdings, Inc. (NYSE: EIG) is a holding company with subsidiaries that are specialty providers of workers' compensation insurance and services focused on select small businesses engaged in low-to-medium hazard industries. The company, through its subsidiaries, operates coast to coast. Insurance is offered by Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by A.M. Best Company. Additional information can be found at: www.employers.com.
SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University. For more information, visit: www.solutionset.com.
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