Creative elements address the need for students to rethink the boundaries of business school. The Duke MBA - Cross Continent program offers working professionals the opportunity to pursue a world-class MBA while living and working anywhere in the world. Applicants attend immersive residencies in each of the most critical regions of the world to learn how business issues connect across borders.
"We are proud to be working with such a fine and forward-thinking institution as Duke and The Fuqua School of Business. The opportunity to deploy their messaging worldwide leverages Mediasmith experience in both print and digital media," said David L. Smith, founder and CEO, Mediasmith.
Early phases of the campaign rolled out online in December 2008 across top U.S. business websites. Sites such as BusinessWeek.com and WSJ.com featured banner ads directing traffic to The Fuqua School of Business homepage at www.Fuqua.Duke.edu and the campaign landing page at www.ReThinkingMBA.com. Print ads began running in late January and will be coordinated with strategic local media efforts in cities around the world.
"We are pleased to partner with Duke and The Fuqua School of Business to deliver their global vision," said Kurt Garbe, SolutionSet CEO. "In this integrated campaign, SolutionSet has been able to demonstrate the convergence of brand and technology in everything from our marketing strategy and offline creative execution to the digital solutions and technical implementation."
The Fuqua School of Business seeks to raise awareness of its global strategy, established through an embedded presence in London, New Delhi, Dubai, Shanghai and St. Petersburg. Students taking part in the new program will gain firsthand exposure to the problems and opportunities emerging in global business today, while students at Fuqua's campus in Durham, North Carolina, gain valuable insights arising from faculty research in the global locations.
"It is vital to Fuqua's mission that we recruit the best students in the world," said Assistant Dean for Marketing Elizabeth Hogan. "Our communications should be reflective of the unique sort of students that are drawn to The Duke MBA. Working with Mediasmith and SolutionSet, we are able to effectively reach prospective students in regions around the globe to share the details of our groundbreaking international expansion."
About Mediasmith
Mediasmith is an independent, award-winning digital media agency, with expertise in media strategy, planning, execution and metrics. With web expertise dating back to 1995 and with the recent introduction of the M3 service suite encompassing emerging technologies, social media and search, Mediasmith continues to evolve and service clients in this dynamic media landscape.
For more information, please visit: www.mediasmith.com
About SolutionSet
SolutionSet, the Brand Technology Company, is an interactive agency that combines user-centered creative and leading-edge technology to deliver the next new thinking in web development, digital marketing, and brand experience. The company is headquartered in Palo Alto with offices in San Francisco. Learn more at www.solutionset.com
SOURCE Mediasmith
http://www.mediasmith.com
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