The Challenge

TasteBook was interested in using new technologies to create a site architecture that clearly presented a broad spectrum of information while maintaining a streamlined process flow. SolutionSet was asked to design the site's look and feel to reflect the company's promise of quality, simplicity, and tastefulness while establishing a dynamic and intuitive site architecture.

The Solution

The SolutionSet UX and Creative teams collaborated with the TasteBook team to erect a site architecture that would support the dynamic Flash elements throughout the site, as well as visually communicate the fresh, hip, and tasteful qualities that are the essence of what TasteBook is about. By utilizing clean, crisp imagery and an open layout, SolutionSet helped create a unique, well-defined user experience and visual language for the site.

The Result

The end result: a visually beautiful and functionally dynamic e-commerce portal that seamlessly ties together the TasteBook process and product into a succinct, tasteful experience that is revolutionizing the way gastronomists view cookbooks.

Visit www.tastebook.com