The Challenge

Syncplicity needed a floor-to-ceiling redesign for both their consumer and logged-in sites. They also recognized corresponding mobile applications had become table stakes in their industry, and in response, sought a creative and technology partner to help them design and develop their own.

The Solution

SolutionSet answered by developing an intuitive, effective IA for an integrated suite of products consisting of Syncplicity’s consumer site, logged-in site, and mobile app. Each experience was carefully tailored to meet the needs of a specific user: prospective customers for the consumer site, existing users for the logged-in site, and both for the mobile applications.

The Result

The IA stage complete, SolutionSet partnered with Syncplicity to develop both websites and to provide assistance in the development of the iPhone and iPad applications. The end result is a complete set of offerings that work together to meet Syncplicity users’ varied needs. Both sites now feature designs that better reflect the product in the marketplace, while telling a more compelling story of what makes Syncplicity unique.