Stanford Comparative and Area Studies
Stanford Division of International Comparative & Area Studies, a newly integrated academic division comprised of 13 academic programs and centers.
The Challenge
In order to generate more grant opportunities, the Division of International Comparative & Area studies needed to repackage their related programs and centers. Such a consolidation would give the division "strength in numbers," enabling the programs to receive grants they would not be able to attain alone. But with 13 vastly different websites and pamphlets already in existence, the division had no cohesive presence.
The Solution
SolutionSet created an integrated brand solution that included a logo, website, brochure (giving an overview of the entire division), datasheets (one for each center or program), and folder as well as a business system (business card, letterhead, envelope, and fax cover). The single interface of the website and print counterpart unified the marketing efforts of each program and center and gave the division a uniform look.
The Result
The final product: SolutionSet gave a face to the new division and breathed personality into this new entity.
Visit http://ica.stanford.edu.