The Challenge

Upon its founding, Retro Fitness needed immediate creative and direct response/call-to-action marketing support. Our challenge was to develop turnkey direct marketing creative solutions, and to drive new customer acquisition for the franchisees.

The Solution

GetMembers.com was selected to be the exclusive direct marketing vendor for Retro Fitness in 2005. We developed an entire 1980s-themed creative campaign that incorporated strong calls to action. Retro has over 50 locations in seven states, and plans for 100 more in the near future. Across its network, Retro Fitness has built up its membership to an impressive level of over 100,000, driven in large part by its strong branding and direct marketing programs.

The Result

Said Eric Casaburi, Retro’s Founder and President, "When I decided to launch a brand new franchise, Retro Fitness, I knew who would be the best partner for all of our direct marketing needs. I get more compliments on Getmembers.com from my franchisees than any other vendor. Getmembers.com has been instrumental in Retro's explosive growth."