Peninsula Open Space Trust
Print Campaign
Peninsula Open Space Trust gives permanent protection to the beauty, character and diversity of the San Francisco Peninsula and Santa Cruz Mountains.
The Challenge
POST needed an HTML email and a printed postcard designed to alert existing and potential donors of the new Mindego Hill land acquisition. Additionally, POST wanted a stand-alone printed brochure on the Mindego Hill lands educating donors about the land acquisition included with their annual report.
The Solution
SolutionSet created an integrated set of communications tools based on the look and feel of the Mindego campaign site. SolutionSet responded to POST's email needs by designing and producing two versions of the HTML email, as well as assisting in setting up the email campaign with Vertical Response.
The Result
SolutionSet further designed three versions of a two-sided, oversized postcard, one of which POST sent out to new and existing donors. SolutionSet then began to design a 20+ page brochure using both the illustrations and the photography around the GoMindego.org website.