The Challenge

The POST site hadn’t been updated in several years, and didn’t accurately reflect the scope of the organization’s current activities. The interactive map was limited in terms of scalability, geographic visibility, and the ability to add new properties. The site navigation also relied on Flash, making it difficult for people with slower connections and difficult to update.

The Solution

SolutionSet worked with the POST Communications Team to scope the rebranding effort and create a design aesthetic that carried forward the brand vision. A new site architecture and UI was designed that would support future campaigns with a clean, easy-to-navigate site focused on campaigns and offering immediate access to property information.

The Result

The result was a new site with a design focused more on the inland lands, an easily scalable interactive map on the homepage, and navigation that proved easier for all.

Visit www.openspacetrust.org/