The Challenge

SolutionSet has nurtured a relationship with Magellan since 2001, when the company needed to re-establish its brand and generate consumer awareness. Magellan needed a more dynamic website and a means to connect would-be customers to their wide range of global positioning systems, both online and offline.

The Solution

SolutionSet began by first developing a cohesive Internet program plan documenting the product lifecycle, best practices, budget, and resources necessary for Magellan's Internet information systems. They positioned Magellan as a market leader for GPS solutions and helped market the brand independently. These identity-bolstering decisions were reflected in a dynamic web infrastructure that the client itself could administer through a Content Management System backend. SolutionSet also launched an e-commerce store that provided a direct-to-consumer channel for sales, generating a new and important revenue stream for Magellan. The final product: a full-service, cost-effective branding/web package for an evolving, ongoing partner.

The Result

Magellan realized a 25% increase in direct-to-consumer sales in their first year and has experienced 50% growth in the store year after year. Visit www.magellangps.com