Kaboose is the largest independent, family-focused online media company in North America and one of the top-five most visited family destinations online.
The old Kaboose.com was cluttered and full of advertisements. In addition, Kaboose wanted to make the site more appealing to return visitors. Rather than just publishing static content, Kaboose needed a suite of sticky applications that would provide fresh, user-generated content for their site and make it a true destination for their audience.
The Solution
The SolutionSet team designed a new, easy-to-use site with a true integration of community features throughout. The SolutionSet Community Services Platform (CSP) was leveraged to provide cutting-edge interactive features such as blogs, discussions, ratings, tagging, favorites, commenting, social networking, formation of groups, web-based and email messaging, inviting friends, points systems, photo gallery integration, RSS feeds, and public profiles.
The Result
A new site with industry-leading visual design and community features that can be leveraged by Kaboose to enhance its leadership position in the market. In February 2009, Kaboose properties received nearly 5 million unique visitors.