The Challenge

A Denver-based Jiffy Lube franchisee was seeing underwhelming results after participating in the corporate regional direct mail program. Offers were not location-specific and were not driving acquisitions or repeat business.

The Solution

SolutionSet compiled a highly targeted mailing list to include a hybrid of both local prospects and current customers. Unique coupon offers were customized to the location and strategically designed to breakthrough local competitive promotions in market.

The Result

Coupon redemption achieved an incredible rate of success from both new and repeat customers. Continuing to improve the Jiffy Lube customer base, SolutionSet now manages targeted, local marketing campaigns for four different franchisees in the Denver area.