Gold's Gym
Getmembers.com
With over 600 franchised locations around the globe, Gold’s Gym has been helping people realize their fitness goals and find their inner strength for nearly five decades.
The Challenge
SolutionSet was tasked with increasing overall monthly lead generation for local Gold's Gym franchises and proving the ongoing value of direct mail by increasing ROI, all while sticking to a tight budget.
The Solution
SolutionSet leveraged the client’s direct mail campaign by bundling it with low-cost direct prospect email and social media, demonstrating the cost savings and impact of multichannel marketing.
The Result
In just one month, SolutionSet pulled together a multichannel campaign that not only earned a single Gold’s Gym over 100 new members, but achieved an astounding 950% ROI.