The Challenge

To seize the significant market opportunity created by globalization, GlobalEnglish refined their business strategy to focus primarily on global corporations. New brand positioning and messaging, along with supporting marketing materials and website were needed to reflect this new strategy, and convey the appropriate benefits to the corporate audience.

The Solution

SolutionSet answered by creating a marketing program that worked effectively across a global stage. We first initiated an extensive discovery phase that included internal and external interviews, market research, competitive analysis and a series of strategic planning sessions with the client.

The Result

Aligning the insights of this discovery with the objectives of the brand enabled SolutionSet to create a compelling and differentiated brand positioning and messaging platform. This included a refined identity, new corporate website, intranet, and customer extranet, advertising, presentation templates, and sales collateral, to name several.