eBay, the world’s largest online marketplace, connects a diverse and passionate community of over 97 million individual buyers, sellers, and small businesses.
eBay needed a way to provide their sellers with relevant and timely information that could help them reach higher levels of success. The challenge was first to cut through the online clutter by directly targeting sellers, then to demonstrate eBay’s commitment to the community and to roll out new services on a regular basis.
The Solution
SolutionSet launched the eBay PowerUp program. PowerUp is a 1:1 communication vehicle delivering actionable content that is personalized by multiple variables to drive increased engagement, including category affinity and seller status, as well as tool and feature usage.
The Result
The PowerUp Program is delivering up to 2000% ROI as measured against control groups. There is double-digit adoption of the features and tools mentioned in the newsletter and inserts. Seller feedback is enthusiastic in both quantitative and qualitative research.