The Challenge

Multichannel merchants are challenged with rising marketing costs, diminishing response rates, and reduced consumer spending. One solution to overcoming this trio of challenges is tapping into the potential of the customer database. Our challenge with Country Curtains was exactly that: to help them understand their customers' behavior so as to gain insight into why, when, and how they respond to its offers.

The Solution

We deployed the I-Value database product, a customized, web-based reporting environment that provides insight into several core, areas including Life Time Value, Retention, Reactivation, Profiling, and Segmentation. The insights derived from these metrics allowed Country Curtains to have a strong understanding between cause (marketing spend) and effect (sales).

The Result

The I-Value solution has caused Country Curtains to transform their marketing programs as a result of the tremendous insight gained into all of the complex multichannel behaviors. With this information, Country Curtains is now able to make much better marketing investment decisions by allocating more dollars to the programs with the best ROI.