The Challenge

As an e-commerce site, Chronicle Books has hundreds of thousands of products available on their site and wished to gain higher visibility and site traffic to drive more revenue from their website. As such, they wished to leverage the power of their site content to pull quality traffic to ChronicleBooks.com leveraging the audiences at the search engines.

The Solution

SolutionSet started with a full organic review and provided the recommended changes and modifications. Changes consisted from recommendations that created a solid organic friend baseline architecture which covered technical implementation, keyword selection, content practices, link building, usability and landing page optimizations. Some specific areas of improvement include URL structure updates, addition of breadcrumbs, XML site map creation and page/navigation optimizations.

The Result

The final product: measurably increased visitation to the site. By the numbers, looking at the first 3 months after launch in 2008 versus the same dates in 2007: 55% increased Total Traffic, 188% increase from Google Organic, and 388% in Yahoo Organic. Google organic driven sales up 244%. Yahoo organic driven sales up 639%. MSN organic driven sales up 482%. All in all, a very successful effort.