following up

With so many channels in which consumers can buy products, it can be a challenge for the marketer to determine which promotional activity (if any) triggered the sale.

Purchases that cannot be directly traced back to a promotional activity may be categorized as unsourced purchases. Depending on the nature of the merchandise being sold, we have seen the rate of unsourced purchases reach as high as 40% of the overall number of orders placed. Clearly these high percentages make it complex for marketers to determine the effectiveness of their various marketing efforts.

I-Dentify™, our proprietary matchback software, assigns every transaction our various PIN identifiers. This gives you the ability to measure response across channels and across time. Beyond reporting, I-Dentify provides insight on the sales impact of alternate contact strategies, determines the long-term value of customers, optimizes selection criteria for mailings and maximizes your overall profitability.