delivering dynamic digital

In order to provide the most accurate and advanced marketing services possible, you need integrated, cross-channel capabilities. SolutionSet provides email send services and web analytic compilation as part of a holistic marketing services platform.

email services

Marketers must navigate a battlefield of ISP relationships, CAN-SPAM regulations, browser rendering, unsubscription requests and content management challenges. On top of all this, the economy has lessened demand and created more pressure to maximize marketing expenditures. Our platform will allow marketers to evaluate mail versus email decisions across various contact segments. Our I-Mail platform provides leading-edge functionality with superior deliverability services so your email marketing campaigns perform better through improved integration of your customer data.

SolutionSet understands your business, understands your data, and understands what it takes for direct marketers to succeed in this economy and competitive environment. I-Mail enables you to leverage the power of 1:1 communications and achieve the highest return on investment possible by bringing the execution of your email marketing closer to your data sources.

With the I-Mail platform, you will be able to capture a greater depth of campaign classification, utilize email click events to trigger sends to your mailing audience, and better plan and execute your channel mix test strategy. Outstanding direct marketing begins with an in-depth understanding of your customer base. Add to that a well developed marketing database, overlay it with SolutionSet's robust I-Mail, and you have the ability to quickly deliver dynamic, integrated and automated email marketing messages.

SolutionSet is a Platinum Reseller Partner of ExactTarget. I-Mail is powered by ExactTarget, an ESP that is noted for Leader status in the Forrester Wave Report of Q4'09. Forrester states ExactTarget has "a commitment to product innovation," "highly competitive capabilities" and "offers robust integration capabilities."

web analytics

SolutionSet provides an ability to incorporate analytic click data captured by various web analytic firms. We leverage our proprietary PIN systems to link various key web activities to the customer level. These activities include site visits, abandoned carts, search terms, purchase activities and more. Our platform allows for these data elements to be utilized on both online as well as offline communications.