flexible and manageable

At the core of all marketing programs are individual customers and their respective buying behaviors. SolutionSet helps businesses build smarter databases, enabling robust test designs, powerful measuring and actionable reporting.

database management

SolutionSet offers a full suite of database-related services ranging from simple customer or flat file management to fully relational database management. All of our database solutions include the ability to view customers at the account number, individual and household levels. This allows us to ensure our database is in sync with your order-entry system.

We've deployed an array of marketing databases, each with unique complexities not necessarily related to the size of the database. Some of our clients have fewer than 500,000 names and a single order-entry source. Others are multichannel marketers with tens of millions of customers and very complex web, email and transaction file inputs.

managed reporting

We provide analyses specifically designed for managing your wide array of marketing efforts, including the effectiveness of contact strategies and audience segmentation as well as the profitability and long-term value of individuals and households.

Quality control reports are generated during each stage of the data interrogation process, reviewed internally by our account management team, and then forwarded to you for final signoff. This process has a proven success record for delivering database services on time, every time.

ad hoc access

smartFOCUS™ is a third party-provided analysis environment designed specifically for direct marketers. The application delivers ad hoc analysis, reporting, segmentation and data mining capabilities in an easy-to-use interface with very rapid response. This application allows for direct access to the database and provides a rich environment in which to analyze and develop a view of your corporate marketing data held in the database.

channel integration

We view effective management of the contact stream to be integral to successful marketing programs.

This effectiveness is only fully optimized when a comprehensive system capturing activity across all channels—catalog, phone, web and email—is implemented. SolutionSet has the talent and tools to leverage the data analysis gleaned from one campaign to the next, leading to more intelligent and efficient communications.