beyond the aisle.

Beyond the Aisle: Where Consumer Packaged Goods Brands Meet Technology to Drive Business Results

eBook for CPG Marketers with tips on Digital Marketing, Mobile Marketing, Gamification, Geo-Targeting, Mobile Coupons, Customer Experience Apps and More

Beyond the Aisle Consumer Packaged Goods (CPG) companies have traditionally been slow to adopt digital marketing technologies. For years that was just fine because CPG brands didn't have much of a direct-to-consumer relationship. Technology has evolved to change that and now CPG marketers are working to catch up and capture the attention of digital consumers.

This new eBook by SolutionSet CEO Tim Ross pulls together practical advice and examples from some of the top thinkers in both digital marketing and CPG marketing to help CPG marketers see where they might use various technologies and digital strategies to their best advantage.



Download for Amazon Kindle

Amazon provides downloads for multiple devices. Click on the links below for instructions: 

iPhone and iPad
Android
Blackberry


Author's Blog Series:

Part 1: Three Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Drive Sales

Part 2: Four Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Drive Research and Development

Part 3: Three Ways Consumer Packaged Goods (CPG) Companies Can Use Customer Communities to Improve Customer Service

Part 4: Five Ways Consumer Packaged Goods (CPG) Companies Can Use Mobile to Capture the Always-On Shopper

Part 5: Three Ways for Consumer Packaged Goods (CPG) Companies to Turn Video into Value

Part 6: The Challenges and Opportunities of Web Content Management Systems for Consumer Packaged Goods Companies

Part 7: Three Ways CPG Companies Can Leverage Video Analytics to Improve Everything from Customer Service to Visual Merchandising

Real CPG Digital Marketing: 3 Ways to Move Beyond Facebook Coupons

Facing Your Fears: Why Financial Services Companies Shouldn't Be Afraid of Social Media

Beyond E-Commerce